Guerilla Marketing, Private School Style

Posted on January 16, 2019 | 7 Comments

There’s a law against posting advertising on school property.

But a recent sign planted on Bedford Middle School turf was not offering yard work, computer repairs or even a sports camp.

It was put there by a private school, apparently to poach kids from public school.

(Photo/Naree Viner)

Not cool. And just wrong — on so many levels.

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7 responses to “Guerilla Marketing, Private School Style”

  1. Jeff Seaver | January 16, 2019 at 4:31 pm |

    One has to admit, this takes some serious cojones…

  2. Bobbie Herman | January 16, 2019 at 4:36 pm |

    FCDS has had several open houses over the past few months. They might have lower enrollments than in the past. Also, they’re in the process of constructing a large building, which may be the reason for needing more students. The also don’t remove their signs after the Open Houses.

  3. G Maiolo | January 16, 2019 at 4:59 pm |

    Aside from it being wrong, the placement is in such poor taste – what a turn-off.

  4. Richard Fogel | January 17, 2019 at 8:03 am |

    litter, the property owner can press charges????

  5. Juris Zauls | January 17, 2019 at 4:12 pm |

    Isn’t the entire population of Coleytown Middle jammed into Bedford right now? Oh, except some of the 8th grade pods jammed into a wing of Staples with no end in sight. If you want something to be indignant about how about that?

    • David Stalling | January 17, 2019 at 9:49 pm |

      I think most people are capable of multiple, simultaneous indignations; one doesn’t necessarily discount the other.