Nefaire Rejuvenates Downtown

When you work 100 hours a week, you need a good way to relax.

But, Michael Chang found, traditional resort or day spas were not it. They lacked the services, schedules and ease of booking a hard-charging private equity guy like he demanded.

So — even though his firm owned a massage franchise — he looked for a fresh approach.

Which is how he created Nefaire.

The spa — designed for busy people, with a “kitchen” where many oils, masks, cucumbers, and other fresh stuff used in its facial and aesthetic services are produced — opened earlier this month. It’s located on the Post Road, next to Westport Pizzeria.

The kitchen at Nefaire.

The kitchen at Nefaire.

Nefaire — its name comes from an ancient Egyptian hieroglyph denoting beauty and health — offers short, rejuvenating services. They’re convenient enough to fit into busy lifestyles.

Chang chose Westport because he’d worked at Bridgewater. Despite his long hours there — and his need for relaxation — he got out enough to realize downtown is a great destination. He’s excited about Bedford Square, and the new retailers arriving soon.

He likens his new spa’s vibe to the reasons he’s attracted to Westport. “It’s got the aesthetics of a city,” Chang says. “But I’ve never seen any place like it in Connecticut. You can walk around and enjoy it. It’s not super crowded. It’s a special place.”

Soon, Nefaire will launch an app. Clients can book massage or facial services to their home, office or hotel in just an hour.

Then: Back to work!

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