With dozens of delis in New York, finding challah for “Fiddler on the Roof” should be a no-brainer.
But every week, Connecticut’s own Challah Connection shleps 16 kosher loaves to Broadway. That’s 2 per show.
The company was founded in 2002 by Westporter Jane Moritz, as a delivery service for challah only. She soon expanded into kosher gift baskets, including babka, rugelach, black and white cookies, dried fruits, nuts and candies.
When a “Fiddler” representative was searching for props, Challah Connection stood out. You don’t expect someone to stand on line every night before the show, do you?
But the company’s “connection” with the show runs deeper than deliveries. It’s also the “official nosh partner” of “Fiddler,” providing additional food for special occasions.
Hooking up with the Broadway show has proved to be a great match. Moritz added a page to her website, offering products like Old Country Rolls, Tevye’s Tradition, Golde’s Bakery Gems and the Rich Man Gift Basket.