The Winter Olympics opened yesterday in Sochi. As happens once every 4 years, American viewers are suddenly experts about sports like biathlon, curling and the bizarrely named “skeleton.”
NBC does a nice job personalizing athletes we’ve never heard of. Each of them, it seems, has an amazingly warm and compelling back story. Picking favorites is not easy.
But Westporters have a way to root for 4 snowboarders. Greg Bretz and Danny Davis (US), Charles Reid (Canada) and Christian Haller (Sweden) are all represented by 1992 Staples graduate Susan Izzo.
Susan — part of the famous family that owns Crossroads Hardware — first saw the business potential of snowboarding as a student at Vermont’s St. Michael’s College. After graduation, she worked for snowboard mogul Jake Burton.
She now owns Mosaic Management. Based in Encinitas, California, the company represents extreme sports athletes: surfers, motocross racers, snowboarders and the like.
Susan is now in Sochi.
If When one of her athletes climbs the medal stand, we can all enjoy our 2 degrees of separation from them.
Though, hopefully, it’s a lot warmer than that there.