Making Things Measy

Choosing a digital camera is one thing.  Selecting a president is entirely different.

Or not.

Staples grads Ev Boyle and Ian Manheimer see a similarity:  The more information you have, the more manageable your choice.

Building on the success of Glassbooth — their wildly successful website that provided tons of personalized information on presidential candidates, from Barack Obama to Bob Barr (!) — the duo recently unveiled Measy.

Operating like Glassbooth, the new site collects, aggregates and analyzes thousands of product details, reviews and consumer needs, helping users decide not the best digital camera, DSLR, netbook or HDTV — but the best one for your particular needs.

Next up:  smartphones and laptops.

One difference:  Glassbooth was non-profit.  Ev and Ian hope Measy will make money.

“It’s all about making complex decisions simple,” Ev says about both sites.  With Measy, he explains, “you don’t have know anything about megapixels.  Just tell us, ‘I want to take pictures of my kid’s soccer games’ or ‘I want to use my computer for games.'”

What sets Measy apart from other product-info websites is the human touch.

“We don’t automate our information,” Ev says. “We draw from trusted sources like CNET and PC Magazine.  Then we research like crazy, and aggregate expert reviews.”

Measy’s target audience, he says, is “everybody.  Well, everybody who doesn’t feel like an expert, or who needs an unbiased source.”  His parents and their friends — particularly women — find it very helpful, he says.

“It’s hard to find unbiased, well-organized sources of information,” Ev says.  “People really dig it.”

Which is more than you can say about the name.  “It combines ‘me’ and ‘easy,'” Ev says.  “Some people really like it.  Some people hate it. 

“But it’s hard to find a name that’s short, and has a domain still available.”

Little in life is easy.  Happily for anyone looking for cameras, netbooks and HDTVs, using Measy is.

(Ev and Ian have enlisted a host of other Westporters to help launch Measy.  Among them:  Alex Jacobs, Alex Wasserman, Rich O’Reilly and Will Cimarosa.)

One response to “Making Things Measy

  1. Warren Shapiro

    I used Measy to find the perfect digital camera to fit my needs and preferences. It helped me make the right choice and it was easy, fun and didn’t take too long. It was like doing an Amazon search for a product but it adds a “brain” to the process. So instead of just getting a list of all the products in that category, as Amazon does; Measy drills down and picks the products that are best suited to your preferences and highlights why. It looks like a promising and useful on-line shopping tool, regardless of whether or not you end up buying the product on-line or from a brick and mortar store.