In just 5 years, VersoFest has gained a great reputation for its celebration of music, media and creativity.
This year, those 3 elements have reached new, um, records.
Verso Studios — the Library’s media hub — has created a promotional jingle. They’re playing at other Library events, and will be heard at VersoFest too. The 4-day show begins Thursday.
There are 4 versions of the same jingle. Each emulates the styles of major artists in this year’s lineup.
The one inspired by Wyclef Jean has an R&B flavor. The Thing‘s version is inspired by garage rock. Susanna Hoffs‘ is melodic pop rock, while Ani DiFranco’s suggests a folksy vibe.
Wyclef Jean
Lyrics and music were created in Verso Studios by Travis Bell, the studio’s in-house producer. He collaborated with Verso advisory board member Les Dinkin, principal of DinkinEsh Presents, who conceptualized the creative project.
The duo used the studio’s AI-based software to draft and refine a set of lyrics for the festival. Then came music generated through iterative prompts.
Ani DiFranco (Photo/Shervin Lainez)
Bell and Dinkin worked on many preliminary versions, before finalizing the right fit for each artist’s sound.
Click here or below to listen to the jingles.
Listen To The VersoFest’26 Jingles
All jingles were created solely from prompts through AI tools. The artist’s recordings or inputs from their recordings were not utilized in any way.
“We believe this may be the first time that AI music tools have been used to create artist-specific jingles by any performance venue, let alone a public community library,” Bell says.
This is not the first “first” for the Westport Library.
In 2022 “Verso Records: Volume One” became the first vinyl record ever recorded, produced, and released by a public library.
At VersoFest 2025, the Library also set the new world record for loudest library in history.
The third time is one more charm.
(Ani DiFranco is in conversation with Lindsay Czarniak on Thursday, March 26 at 7 p.m. Wyclef Jean is in concert Friday, March 27 at 7:30 p.m. The Thing and Susanna Hoffs appeared earlier. For the full VersoFest lineup, ticket information and more, click here.)
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I want to write to acknowledge Travis’ great help, and spread the gospel to other “non-professional” musicians who might benefit from a little professional guidance.