Back in 2009, Ron Provenzano opened a barber shop across from the train station. It featured wooden floors, an old-fashioned cash register, a striped barber’s pole — and actual “shaves.”
A few years ago, he moved to 190 Main Street. Settling into the famed Sally’s Place record shop, he kept that old-fashioned feel and his many loyal customers. He added plenty of new ones too.
Earlier today, a guy walked inside. He held a business card from the old Railroad Place spot. On the back, the barber had scrawled “One free haircut.”
The man had never redeemed it — never been to Ron’s, in fact.
Was it still good?
“Of course!” he said.
It took a decade. But today, Ron Provenzano made a customer for life.
Ron Provenzano, and the 10-year-old business card.