Last month, the Westport Transit District announced a new commuter shuttle marketing campaign.
Unlike many Metro-North trains, it arrived on time.
Recently — with the help of Police Chief Foti Koskinas and his team — the WTD installed new billboards at the Saugatuck and Greens Farms railroad station.
They’re eye-catching. And clever.
A much-needed route map helps too:
The WTD is also placing 5 x 7 route and information cards all around town: the stations, coffee shops, library, Town Hall and at real estate agencies, to name a few.
Meanwhile, they’ve sent emails to railroad parking permit holders, those on the wait list, and the Westport Parks and Recreation list. Those have generated interest in the WestportTransit.org website, which includes schedules and instructions on how to download the MyStop app. (Yes, it takes you to the Norwalk Transit District site. You’re in the right place.)
The Westport Transit District is making all the right moves to boost ridership.
Plus, those billboards give you something to look at while you wait for that overdue train.