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Yellow Pages, The Sequel: RTM Reps Help Westport Go Green

Yesterday, “06880” reported that Westporters can avoid the coming Yellow Book plague by opting out.

Today, there’s even better news on the driveway littering front.

RTM representatives Liz Milwe, Jeff Wieser and Matthew Mandell have worked for months to make opting out of phone book deliveries easier, more effective — and environmentally friendly.

Spurred by Westporter Morgan Mermagen’s 200-signature petition, the RTM members started work on a town ordinance. The Local Search Association — the national lobbying organization for companies like the Yellow Pages and Frontier — heard about the plan. They — and members of those businesses from around the country — came to Westport, to meet with the 3 RTM members.

But the talks reached an impasse.

So this spring, the RTM reps moved forward with their proposed ordinance.

The companies reached out again. Finally — with the help of assistant town attorney Gail Kelly, and following months of conference calls — a deal was struck.

There will be no ordinance. However, all phone book distributors in Westport have agreed to follow these parameters:

“These are serious concessions made by companies trying to stay relevant in a changing time,” says Mandell. “Each side used all of its might to sway things, with First Amendment rights waved around more than once. In the end this is a fair solution.”

“The change in the bags is a success for the environment,” adds Milwe. “It will be a greater success if residents opt out and if they tell their friends to opt out. Let’s make it happen!”

The 3 RTM members will now work with the town and local groups to create a campaign to inform all residents about the opt-out.

For more information, contact Milwe (lizmilwe@gmail.com), Wieser (JWieser@hwhct.org) or Matthew Mandell (matthew@westportd1.com).

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