Sweet Frog is Westport’s newest entrant in the self-serve, all-natural, pick-your-flavors-and-add-your-toppings yogurt bar wars. (They say they have a “secret ingredient,” though. They call it “fun.”)
Sweet Frog hopes to open tomorrow (Friday), just down from Fresh Market in the space previously occupied by Xenia Mediterranean restaurant.
Even before opening, they bought an ad in the Westport Soccer Association‘s program book for the March 16-17 tournament. And threw in 2 free frozen yogurts for a year to the tourney prize list.
Then they said that for anyone bringing in the ad from the program book, 25% of their purchase will be donated to the WSA.
I assume Sweet Frog has a pretty good product — after all, they’re wildly successful in other places.
But I do know for sure that they’ve “kick”-started their presence in Westport in a big, friendly way.