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A 21st Century Chamber

It’s not your father’s Westport-Weston Chamber of Commerce anymore.

Well, maybe it is.  But it won’t be for long.

Though a small organization, the Chamber has big goals.  Karlie Urbaniak — just named to the new position of marketing communications director — is eager to help achieve them.

The 22-year-old — a marketing major who graduated this spring from Fairfield University — is working on outreach.  This Tuesday the Chamber revives its Business Before Hours morning networking sessions at the Westport Arts Center (8 a.m.).

The Business After Hours program — like the morning one, but more liquid — continues August 13 at the Westport Historical Society (5:30 p.m.).

In good 2009 fashion, Karlie and consultant Andrew Scarella are maximizing the Chamber’s impact through Twitter, Facebook, LinkedIn and a blog.

But Karlie is really jazzed about revamping the Chamber’s website, logo, even tagline.  “We want to make sure we fit what Westport is,” she says.

So what’s the new tagline?

“I can’t tell you right now,” she says.  “But we’re going to have a really dramatic unveiling in October.”

This is Karlie’s 1st job.  But she talks marketing like she’s been working at it her entire life.

Karlie Urbaniak (Photo by Dave Matlow)

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