Tag Archives: Samantha Appel

Sam Appel’s Alice B. Toklas Connection

As a child, Sam Appel created “menus” of cereal and yogurt for her parents — and asked them to pay for their meals.

At Staples High School, she took every culinary class she could. She served as a teaching assistant for instructor Cecily Gans; worked at her summer cooking camp; helped with her catering jobs, and assisted on a cookbook.

Sam was drawn to Chef Gans’ “personality, artistry, and beautiful food.”

She was similarly inspired by English teacher Gus Young. He introduced her to the “art and magic” of food writing.

Not surprisingly, Sam’s college application essay was about food writing.

She had thought about culinary schools. But when she discovered Cornell’s School of Hotel Administration — with its focus on hospitality — she realized that the business side of food was as intriguing as cooking it.

Sam Appel

After graduating from Cornell in 2010, she joined restaurant software company Avero as a consultant. Last May she moved to a marketing position with Chipotle. (Her territory includes Westport — so, coincidentally, she’s involved with their soon-to-be-opened restaurant here.)

Sam loves her job. But she’s just as passionate about the Toklas Society. Named for the legendary cookbook author/creative salon hostess Alice B. Toklas, the 2-year-old nonprofit provides opportunities for empowerment, networking and professional growth to women in the (traditionally male-dominated) food and hospitality industry.

As director of communications, Sam hears plenty of stories about — and is inspired by — female chefs and entrepreneurs.

The Toklas Society has just partnered with Food & Wine Magazine. The prestigious publication and Toklas will feature leaders and rising stars in the food and beverage worlds (on Twitter, follow #foodwinewomen).

Sam Appel is proud that she can support talented women in an industry she loves. She is equally proud that her passion was stirred by 2 key people — Chef Cecily Gans, and English teacher Gus Young — a decade ago at Staples High School.