It’s easy to bemoan the sorry state of downtown Westport. We talk for hours about empty storefronts, long-gone favorites, and the impending disaster that is the opening of the Norwalk mall.
It’s a lot harder to do something about it.
Thankfully, Megan Rutstein and Melissa Post are on the case.
The Westport moms — who own and operate the wildly popular WestportMoms.com platform — are working hard on a new project.
“Local Love” debuts in late November. Running through 2 weekends, it’s a chance for store and restaurant owners to draw customers by offering discounts. The suggested draw: 20% off for stores, 15% for salons and spas, 10% for restaurants.
But “Local Love” is a lot more than just a $40 coupon book. A portion of the sales will help build a playground near the new library.
The Westport Downtown Merchants Association, Westport Weston Chamber of Commerce and town officials are all behind the idea. And Megan and Melissa are involving shops and restaurants all around Westport — not just downtown.
When I said they were “working hard,” I wasn’t kidding. The duo have spent weeks talking to store and restaurant owners. More than 50 already signed up.
“They’re being very creative with what they offer,” Melissa says. “For example, a store like Tiffany can’t offer discounts. So they may sponsor a ‘Breakfast at Tiffany’s.’ You’ll get a lot for your $40.”
The Westport moms can’t hit every spot themselves. So they’re asking business owners to email them (email@example.com). They’ll announce the entire roster soon.
Watch this space for news about buying that $40 ticket.
Then show your “Local Love.”