After months in which big-name retailers fled downtown — Nike, Ann Taylor and Allen Edmonds, to name 3 — we’re about to score a big win.
Peloton is taking over the Sperry boat shoe store, just past Banana Republic on Main Street. They hope to open in early fall.
A peloton is the main bunch of bicyclists in a race. (Think of all those guys roaring 8 abreast down South Compo or Hillspoint, plowing past stop signs and forcing drivers into the other lane.)
They sell stationary bikes. They’re sort of like the kind you find at a gym, or that sit unused in a corner of your house — but only in the sense that the Tour de France is like your 6-year-old on training wheels.
Peloton bikes are high-tech, and cutting edge. They’ve got big, bold interactive screens, through which you access “group” classes any time. You can track your performance through many different metrics.
There are tons of instructors — each with his or her own personality, all motivational. Just pick the one who suits your mood most, at the time.
All of this is streamed from a studio in New York’s Chelsea neighborhood. (A 2nd tread studio, for treadmill work, is on Christopher Street.)
So why is Peloton coming to Westport?
They’ve got 33 retail outlets, in 16 states. That’s where you buy the bike, plus accessories like shoes and heart monitors. (You don’t need a helmet!)
Right now, the closest one is in the Westchester Mall. In fact, most Peloton stores are in malls.
So the fact that Peloton has chosen Main Street, rather than Norwalk’s shiny new GGP Mall, is big.
In a few months, we’ll welcome them to Westport.
Just drive on down.
Or ride your bike.