You may have noticed the signage downtown. Perhaps you saw the hanging baskets, the holiday snowflakes or the Christmas tree near Starbucks.
“We’re here to be the merchants’ advocate,” Herbertson — whose fulltime gig is running a Church Street multimidia design and promotion firm, The Visual Brand — says.
“We’re taking ourselves up a notch.”
The WDMA has addressed nagging issues like the Parker Harding dumpster — long a pig sty — with new enclosures and daily maintenance.
The organization has spoken with the Public Works and Parks & Recreation departments to ensure clear lines of responsibility for downtown upkeep.
Some of that sounds mundane. But small stuff pays off big time, in areas like public perception.
The WDMA has vowed to protect the new sidewalks. Each merchant is in charge of keeping them clean, but “everyone has different standards,” Herbertson notes. His group is working on a collaborative plan.
The Downtown Merchants Association may be best known for event sponsorship. Moving forward, Herbertson says, “We’ll try to focus on what matters most to merchants.”
The popular carriage rides, Santa visits and singing groups will continue this holiday season, for example. But the WMDA will offer gift wrapping and craft activities for children.
Plus this: valet parking.
It began on Friday, and continues every Saturday and Sunday through Christmas (plus Friday, December 23). The valet station is at the corner of Main and Elm Streets. Cost is $5 per car (plus optional tip).
The Fine Arts Festival may be relocated. The Blues, Views & BBQ Fest will be “better than ever,” Herbertson says.
A Fashion and Beauty Week is in the works. 80% of downtown merchants are involved in those fields, he explains.
The WMDA has just launched a new website. It offers more information on stores promotions and hours, along with a robust calendar.
Meanwhile, the merchants’ group is already looking ahead to next year. In 2017, Herbertson promises, the new trees on and around Main Street will be mature enough to decorate.