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Chico’s Is Cool

Temperatures soared near 100 last weekend. But downtown Westport held its annual “Sidewalk Sale,” so even more stores than usual flung open their doors. Air conditioning poured forth, chilling Main Street.

And, as noted here less than 3 weeks ago, wasting precious energy and annoying a sizable contingent of consumers.

Chico’s was not one of the shops called on the “06880” carpet pavement. Perhaps the women’s clothing chain has a high environmental IQ.

Perhaps they read this blog.

At any rate, here’s a sign posted on the front and back doors:

(Photo/Judy Crowley Simonetti)

The doors stayed shut, unless someone went in or out.

And — contrary to merchants who claim they “have to” keep doors open to attract customers — business boomed.

Chico’s is Da Man.

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