“Connecticut: Still Revolutionary” is our state’s new brand.
Doesn’t that just roll off your tongue?
Remember “I ♥ New York”? It’s only 4 syllables. Ours is 11!
And you thought Connecticut was a puny little state.
The good news: We only spent $500,000 on the logo and “other creative materials.”
Governor Malloy’s new tourism push — a $27 million, 2-year campaign involving TV, radio, billboards and social media (plus a website, ctvisit.com) — highlights Connecticut’s many attractions. They are, in case you forgot, our shoreline, hills, Mystic Aquarium, Essex Steam Train, Goodspeed Opera House, and — is this a great state our what? — 2 tribal casinos.
And you thought there was nothing to do in Connecticut!
In announcing the campaign yesterday, Governor Malloy also referenced a different type of revolution: the sexual one.
Yes! In Griswold v. Connecticut — a groundbreaking 1965 case — the Supreme Court struck down a law prohibiting the use of contraception. That paved the way, 8 years later, for Roe v. Wade. Which led, basically, to Rick Santorum being considered (well, by some people) a legit candidate for president of the United States.
You go, Land of Steady Habits!
As a loyal Westporter, I’m pissed the governor did not mention 2 local revolutions as he launched the campaign.
The Westport Country Playhouse revolutionized summer theater — and Broadway — when it opened in 1931.
And The Stepford Wives — set right here in Westport — revolutionized an entire generation of women when the book and movie came out in the 1970s.
For a few years — ever since the sexual revolution, actually — women had been asserting themselves in the workplace, at the voting booth, and in the bedroom.
Suddenly, though, Stepford Wives realized the importance of being submissive, docile housewives.
It’s taken a while, but now women are back on top. Thank you, 50 Shades of Grey.
You say you want a revolution…