“Connecticut: Still Revolutionary” is our state’s new brand.
Doesn’t that just roll off your tongue?
Remember “I ♥ New York”? It’s only 4 syllables. Ours is 11!
And you thought Connecticut was a puny little state.
The good news: We only spent $500,000 on the logo and “other creative materials.”
Governor Malloy’s new tourism push — a $27 million, 2-year campaign involving TV, radio, billboards and social media (plus a website, ctvisit.com) — highlights Connecticut’s many attractions. They are, in case you forgot, our shoreline, hills, Mystic Aquarium, Essex Steam Train, Goodspeed Opera House, and — is this a great state our what? — 2 tribal casinos.
And you thought there was nothing to do in Connecticut!
In announcing the campaign yesterday, Governor Malloy also referenced a different type of revolution: the sexual one.
Not a big fan of the sexual revolution.
Yes! In Griswold v. Connecticut — a groundbreaking 1965 case — the Supreme Court struck down a law prohibiting the use of contraception. That paved the way, 8 years later, for Roe v. Wade. Which led, basically, to Rick Santorum being considered (well, by some people) a legit candidate for president of the United States.
You go, Land of Steady Habits!
As a loyal Westporter, I’m pissed the governor did not mention 2 local revolutions as he launched the campaign.
The Westport Country Playhouse revolutionized summer theater — and Broadway — when it opened in 1931.
And The Stepford Wives — set right here in Westport — revolutionized an entire generation of women when the book and movie came out in the 1970s.
For a few years — ever since the sexual revolution, actually — women had been asserting themselves in the workplace, at the voting booth, and in the bedroom.
Suddenly, though, Stepford Wives realized the importance of being submissive, docile housewives.
It’s taken a while, but now women are back on top. Thank you, 50 Shades of Grey.
You say you want a revolution…
Dan, the 1975 version of “The Stepford Wives” was filmed primarily in Darien, Westport and Fairfield – but also in other Western CT towns. The 2004 film was (more fittingly) shot in Darien and New Canaan. Not that any of this matters, but I was just surprised to see your claim of Westport being home to “The Stepford Wives.” Only kinda-sorta.
As for the gov’s new ad campaign and tourism push, I rather like it. But then, I’ve always been big on revolutions.
I see the flag of Austria on the new logo
Miggs would have done it better and cheaper!
Amen.
Amen.
He’d do it pro bono
My friends in Vienna will get a kick out of this new campaign and Connecticut’s “t” crossed by their beloved flagge!
“Go Wein!” I mean, “Connecticut, you Rock!”
Or something like that…
Hey, I like it. I am a little bit revolutionary myself!
It’s an improvement over the last slogan: “Better yet, Connecticut.” Wonder how much they paid for that one…
How about “Place your bets, Connecticut” – an homage to both the casino business on the eastern side of the state, as well as the wall street business on the western side.
Don’t you think: “Connecticut: The Tear Down State” would have a better rhythm to it – not to mention apt?
Not a fan. Anytime you have to include the word “still,” it’s usually not really “still” true. Why not just Revolutionary? Or anything else.
I’ve been wishing that Boston, or greater Bostoon/Cambridge, or Massachusetts, or New England as a region would adopt the slogan “Revolutionary Ideas Start Here” which was floated in 2009. I guess Connecticut has come close.
See …
http://www.boston.com/business/technology/innoeco/2009/09/we_dont_need_a_slogan_but_here.html
Ha, I remember when they filmed The Stepford Wives in my friend Wyn Fishels home in Weston! What an awesome home that is!!!